Quick response (QR) code is a matrix-shaped barcode that consumers can scan with their smartphones to get more information quickly on the go. QR code has been around for more than a decade and is created by interacting with a mobile phone.
A QR code is an interactive element that links to the Internet. It is easy to use; by scanning the code with a smartphone, consumers have instant access to the information a business offers online.
These are the types of popular consumer QR codes:
- Informational QR codes provide more product information.
- Product demonstration QR codes show customers what a product can do.
- Sales/call-to-action QR codes ask consumers to take action immediately.
You can find QR codes appearing in many places. They can be printed on the sides of buildings, stickers, and sales items. You see it in magazine advertisements or delivered physically or virtually to your smartphone, and QR code leads customers to a website, YouTube video, or an Amazon product page.
Businesses use QR codes to drive additional traffic to their website or landing page.
Here are a few more examples of how a business uses QR codes:
- Signing people up for its email newsletter.
- Directing people to its online store while offering a special discount.
- Entering people into a raffle for a giveaway.
- At restaurants, letting guests view the menu, order, pay, receive real-time promotions, or learn more about the wine or cocktails on the menu—or all the above.
A perfect example is during the pandemic, many businesses, including restaurants and retailers, used QR codes for their convenience and safety and their ability to create a more engaging and immersive customer experience.
QR codes can transform your customer experience, creating the opportunity for greater engagement and more sales. It is a small, inexpensive, and universal way to connect with customers and give your offline business an online presence. A QR code is a great way to increase your business brand visibility.
If your customers have smartphones, you should use QR codes.
Consider the benefits of incorporating QR codes into your business’s marketing strategy today. The information it carries, many people will use smartphones to scan.
As with all new trends, it depends on your business and how you want to use the latest technology. There are no correct answers; the first step is to explore how to incorporate QR Codes into your business to encourage customers to connect with you over the mobile platform.
Have a question about creating and using QR Codes? Contact Us for a Free Consultation today !!
Susie Chow – ITensure
Call/Text: (714) 633-9454
